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2020/01/02 11:35am

Arctic Lakeland Kainuu Brand Launched at MATKA Nordic Travel Fair – Sotkamo Named Tourist Area of the Year

Heidi Pyykkönen ja Pentti Malinen
Kainuu region is investing in domestic and international tourism marketing with its new brand - Arctic Lakeland Kainuu, Finland. Kainuu destinations are launching their new brand at Kainuu Arctic Lakeland booth at MATKA Nordic Travel Fair in Helsinki this week. Sotkamo of Kainuu also received an important award at the fair, being the Tourist Area of the year in Finland.

Kainuu region is investing in domestic and international tourism marketing with its new brand - Arctic Lakeland Kainuu, Finland. Kainuu destinations are launching their new brand at Kainuu Arctic Lakeland booth at MATKA Nordic Travel Fair in Helsinki this week. Kainuu's new brand emphasizes tourist experience, individuality and ecological tourism. The branding focuses on digitalisation so that services can be clearly found on the common website arcticlakeland.fi.

Kainuu Arctic Lakeland (booth 6e2) joint stand will showcase the spearheads of tourism in Kainuu region, stunning destinations from sandy beaches to rolling hills, from fun snow activities to tranquillity of the nature, as well as high-quality culture, unforgettable experiences and quite diverse tourist destinations.You are welcome to visit our stand to learn more about our tourist attractions of Visit Kajaani-Oulujärvi, Vuokatti, WildTaiga Kuhmo-Suomussalmi, Paljakka and Ukkohalla resorts and Visit Suomussalmi!

Kajaani University of Applied Sciences and Metsähallitus provide the visitors with a virtual touch of nature with VR glasses. The visitors to our stand may wish to try to guess the weight of our giant wooden bear called Terho and thereby participate  in a competition with a  total value of the prizes around € 10,000 (gift cards for experiences at our destinations, accommodation packages and cruise tickets to Lake Oulujärvi).

The Kainuu Arctic Lakeland booth at MATKA Nordic Travel Fair is coordinated by the Regional Council of Kainuu. Feedback is collected on the new brand and image, taking it into consideration as finalising the image in the near future.

http://arcticlakeland.fi  www.investinarcticlakaland.fi

#matka2020 #kainuu #arcticlakeland #kainutlaatuinen

Sotkamo in Kainuu Named as Tourist Area of the year in Finland

Association of Finnish Travel Industry (SMAL), Visit Finland and Travel Research Company TAK Oy have in 2019 compared the Finnish tourist areas for the second time. Sotkamo, located in Kainuu region, was chosen as the tourist destination of the year in Finland. The award was published at the MATKA Nordic Travel Fair on 16th January 2020.

The regions were ranked according to the following criteria:

1)     Changes in the number of guests arriving at registered accommodation establishments

2)     Development of tourist overnight stays

3)     Even distribution of overnight stays by leisure travelers (low seasonal variation)

4)     Accommodation sales per capita.

The comparison includes municipalities, sub-regions and regions, where accommodation statistics are available throughout the year. A total of 103 areas were included in the comparison. None of the areas were the best in light of all the measures, and the best-performing areas were not at the very top of any of the areas measured.

Sotkamo was chosen as the tourist destination of the year in Finland. Rovaniemi in Lapland came second and Vantaa in the Helsinki Metropolitan Area third. In the comparison, Sotkamo received 85 points out of 100. Rovaniemi achieved 79 points and Vantaa 78 points.

The tourist destination of the year in Finland is selected annually. The purpose of the reward is to draw attention to those issues which should be in the focus as developing the tourist areas.

For More Information, Please Contact:

Tuomo Tahvanainen, director of Experience production, Kainuun Etu Ltd., +358 44 551 4585

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